Senior Marketing Strategist
Há 4 dias
At GrabJobs, we're seeking a highly skilled Senior Marketing Strategist to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing multi-channel campaigns that reach various groups of crypto investors and activities.
Key Responsibilities:
- Plan and execute targeted marketing campaigns across content creation, SEO, social media activity, community building, event participation, PR, and PPC campaigns.
- Collaborate closely with leadership from other functions (e.g. Sales, FCTOs, and founders) to ensure Marketing is aligned with the overall business strategy and goals.
- Develop data-driven decision making methods; set growth metrics for campaigns, engagement, and events, and communicate analytical insights effectively.
- Manage and lead the Marketing team and budget.
Requirements:
- Knowledge of web3 ecosystem: L1, L2 chains, DeFi, NFT.
- Active crypto-user. Knowledge of DeFi tools and techniques for yield generation.
- High-level knowledge about technologies, web3 architecture, programming languages, and developer tools used in web3.
- Knowledge of software product management and software project management processes.
- Management experience. OKR methodology, goal-setting, motivation, and execution.
- Metric-based marketing: brand recognition, content production, sales leads, cost of leads, membership applications.
- Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations.
- Proven ability to design and coordinate marketing campaigns across traditional and modern channels.
- Expert in digital and social media marketing and experience in creating a marketing strategy for blockchain and cryptocurrency projects.
- Strategic thinking and analytical skills including: estimating and allocating budgets, targeting and segmentation, evaluating channel effectiveness, and predicting campaign effectiveness.
- Ability to analyze market, trends, and competition.
- Capability to plan own time, team tasks, and budget use, as well as the ability to analyze the effectiveness of actions taken.
- Ability to lead in a constantly evolving environment.
- Proven understanding of data analysis tools.
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