Product and Marketing Specialist
2 semanas atrás
Chupa Chups is one of the world's most recognizable lollipop brands, offering a range of delicious flavors and innovative products. At Perfetti Van Melle, we pride ourselves on our commitment to quality, innovation, and customer satisfaction.
Job Summary:
We are seeking an experienced Product and Marketing Specialist to join our team. The successful candidate will report directly to the Senior Brand Manager and be responsible for driving business results, developing brand strategies, and analyzing market trends to identify growth opportunities. Key responsibilities include:
- Developing and executing marketing plans to achieve sales and profitability targets.
- Collaborating with internal teams and external agencies to implement marketing initiatives effectively.
- Managing product development tools to ensure timely execution of marketing plans.
- Forecasting new product launches and promotions.
Key Responsibilities:
The successful candidate will be responsible for collaborating with cross-functional teams to achieve sales and profitability targets. This includes analyzing market data to assess brand performance and competitor activities, developing product and communication strategies based on consumer insights, coordinating marketing plans, and managing product development tools. Additionally, the candidate will forecast new product launches and promotions.
Requirements:
To succeed in this role, you should possess a Bachelor's degree in Economics, Business Administration, or a related field. Relevant experience in functional marketing roles in the FMCG industry is essential, with a minimum of 5 years of consolidated experience as a Product Manager/Brand Manager. Fluency in Portuguese and English is required, with Spanish being an asset.
Benefits:
As a member of the Perfetti Van Melle team, you will enjoy a dynamic work environment, hybrid work model, and a comprehensive benefits package.
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