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Health Care Marketing Specialist
1 semana atrás
About Us
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. We help clients with total transformation, inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
We deliver solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
Key Responsibilities
You will play a key role in supporting the execution of the marketing strategy and go-to-market projects that promote our programs and offerings, boost the profile of our experts, engage with our target audiences, and communicate our differentiated value proposition in the market.
Your responsibilities will include:
- Preparing and executing a complex suite of PA marketing activities across the full suite of internal and external marketing and communication activities and channels.
- Developing content for social media channels, mainly for the Health Care LinkedIn programs.
- Managing the content plan (themes, topics) and deriving and managing a pipeline that ties to Health Care's IP and commercial priorities.
- Creating internal communications for publication launches and working with internal partners to coordinate activities.
- Managing the CRM for the Practice Area, ensuring updated client lists in the database and top Health Care client information.
- Supporting PA marketing Leaders with preparation of analysis and materials for leadership team meetings.
Requirements
To succeed in this role, you will need:
- A bachelor's degree.
- 4-6+ years relevant experience in marketing, particularly on social media, internal communications, website management, events coordination, data and analytics.
- Demonstrated ability to self-manage, strong project management, and organization skills.
- Ability to handle defined work area, process or smaller project with minimal guidance.
- Excellent execution/ organizational/ communication skills.
- Strong written and verbal communication skills.
- Proven analytical capabilities and out-the-box thinking.
What We Offer
Boston Consulting Group is an Equal Opportunity Employer. We offer a dynamic and inclusive work environment, opportunities for growth and development, and a competitive compensation package.
