Marketing Analyst Senior Professional

Há 7 dias


Porto, Porto, Portugal Phiture Tempo inteiro

We are looking for a Marketing Analyst to join our team at Phiture. As a Marketing Analyst, you will be responsible for developing a profound understanding of our customer base in support of delivering more effective marketing activities.

Key Responsibilities:

  • Deliver insight through analysis to drive key business decisions or to address specific business questions
  • Involved with customer strategy development in conjunction with other marketing groups to influence customer touch points to realize more successful interactions and improve ROI
  • Develop advanced tools for a holistic view of interactions and engagements with customers as well as analyzing the key drivers to results
  • Developing and managing reporting of KPI's to provide metrics that are to be used to feed back into analysis and tools to influence future strategies
  • Supporting or leading projects by applying area of expertise

Requirements:

  • Expertise in Data Analysis Tools: Proficiency in data analysis tools and platforms such as SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI to analyze and present data
  • Experience with query languages (such as SQL, Hive, R, Python, etc.) is a benefit
  • Very good planning and organizational skills
  • Strong Analytical Skills: Ability to interpret complex data sets, identify patterns, and provide actionable insights that drive customer engagement and marketing effectiveness
  • Reporting: Excellent skills in creating clear, concise reports and presentations to communicate findings and recommendations to both technical and non-technical stakeholders
  • Excellent interpersonal & communication skills with the ability to interact effectively throughout various functional groups and hierarchical levels
  • Excellent knowledge of English is a must (working language)

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