Conversion Rate Optimization Specialist for E-commerce

2 semanas atrás


Lisboa, Lisboa, Portugal Hustler Marketing Tempo inteiro
About the Role

The Conversion Rate Optimization Specialist will play a key role in enhancing the performance of our clients' e-commerce websites by implementing data-driven strategies that maximize their conversion rates. This position involves analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance. The specialist will collaborate closely with copywriters, designers, web developers, and other team members to develop and implement tailored, data-driven backend CRO strategies for our agency's clients to enhance their website performance and maximize conversion rates.

Responsibilities

The Conversion Rate Optimization Specialist will be responsible for:

Developing and implementing data-driven CRO strategies for e-commerce clients
Performing thorough brand audits of clients' websites to identify areas for improvement
Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented
Optimizing brands' landing and product pages, checkout flows, and overall website architecture
Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement

Requirements

The ideal candidate will have a minimum of 3 years of experience in the CRO field, with a proven track record of improving conversion rates for e-commerce clients. The specialist should be proficient in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com, as well as have excellent data analysis skills to provide actionable insights to our clients. A strong understanding of UX/UI principles and how they affect conversion rates is also essential. The specialist should be able to work independently and as part of a cross-functional team, handle multiple projects and deadlines simultaneously, and have an excellent attention to detail and a commitment to producing high-quality work.

About Hustler Marketing

Hustler Marketing is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets. We work with top e-commerce brands to enhance their websites, using data and proven strategies to drive growth. With a solid record of delivering results, we combine technical skills with a focus on improving user experience. As we expand, we offer opportunities to work with a talented team, solving challenges and applying advanced CRO methods.

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