Strategic Marketing Director
Há 6 dias
Lisboa, Portugal
We are seeking an experienced individual to join our team in Lisbon to lead our Marketing department. This key role is crucial for the company as we further scale and diversify the business to hit ambitious growth targets.
Responsibilities:
- Develop and implement comprehensive marketing strategies including creating an annual plan and budget for marketing requirements.
- Manage the firm's overall marketing efforts, including social media, to maintain brand strength and expand global reach.
- Monitor new marketing trends and industry news to keep our brand at the forefront of architectural innovation.
- Oversee the creation of quality marketing materials.
- Manage the firm's brand identity across all platforms and ensure consistency in messaging.
- Oversee press release development and placement.
- Lead content development for social media and the firm's website.
- Analyse performance metrics of marketing activities and campaigns, providing insights to leadership.
- Implement and manage Google Analytics and other relevant tools.
- Manage a team of designers and communication specialists.
- Prepare quarterly actual progress data against plans and goals.
Requirements:
- Bachelor's or master's degree in marketing or related field, MBA or Equivalent.
- 8 to 10+ years' experience in marketing in a similar industry.
- Proven track record in developing successful marketing strategies for international brands.
- Excellent project management and communication skills.
- Proficiency in Adobe, Canvas, Microsoft Office and digital marketing tools as a plus.
- Experience in the Architecture/build environment industry is a plus.
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