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As a Content & Social Media Specialist, you will be responsible for developing and implementing a comprehensive content strategy to enhance the communication of our Sports & Leisure division. This involves creating and managing engaging content that reflects the unique identity of our golf courses, resorts, and leisure offerings while ensuring consistency with their individual brand identities.
Your primary responsibilities will include:
- Content Calendar Development: Create and manage content calendars for the Sports & Leisure division, ensuring consistent and engaging communication.
- Social Media Content Creation: Develop and edit high-quality photos and short videos for social media and promotional use.
- Visual Content Design: Utilize design tools like Canva to create visually appealing content for posts, stories, and newsletters.
- Newsletters and Email Marketing: Write and edit newsletters to promote our golf courses, events, and leisure experiences.
- Social Media Performance Analysis: Monitor and analyze social media performance, adjusting strategies to optimize engagement and growth.
Requirements
- Education: Degree in Marketing, Communications, Design, or a related field.
- Experience: Proven experience in social media management and content creation, preferably in sports, leisure, or hospitality.
- Skills: Knowledge of photography and video editing tools for creating short-form content, proficiency with design tools like Canva, and excellent writing skills.
- Analytics Tools: Familiarity with social media analytics tools and email marketing software.
- Personal Qualities: Highly organized, detail-oriented, and capable of managing multiple tasks and deadlines, with a creative mindset and passion for sports, leisure, and hospitality.
