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Marketing Communications Specialist

2 semanas atrás

Lisboa, Lisboa, Portugal Specialized B.C. Espana, S.L. Tempo inteiro

**Job Description:**

We are seeking a highly skilled Communication & Digital Marketing Specialist to join our team in Portugal.

As a key member of our marketing department, you will be responsible for executing and optimizing communication strategies, media relations, digital marketing, and brand messaging in Portugal.

Your goal will be to ensure that Specialized maintains a strong and engaging presence across digital platforms, media channels, and marketing communications.

Main Responsibilities:

  1. You will serve as the primary media contact for Portugal, handling press relations, interviews, and brand exposure.
  2. You will develop and maintain strong relationships with journalists, influencers, and media partners.
  3. You will track and analyze clipping reports to measure brand performance in the media.
  4. You will ensure consistency in brand messaging and tone of voice across all channels.
  5. You will update product pages, blog posts, and landing pages to improve digital presence.
  6. You will develop and implement B2C communication strategies, including email marketing campaigns, product launches, and customer engagement initiatives.
  7. You will create and distribute B2B newsletters to engage and inform retail partners about product updates, marketing activations, and company news.
  8. You will collaborate with sales teams to ensure effective communication with key stakeholders.
  9. You will manage and oversee social media channels, ensuring continuous engagement with the Portuguese cycling community.
  10. You will plan and execute social media campaigns, working with influencers, brand ambassadors, and athletes to maximize reach.
  11. You will coordinate ads and design projects to enhance brand visibility across digital platforms.
  12. You will monitor and analyze social media performance, providing insights and recommendations for improvement.

Requirements:

  • 2+ years of experience in communication, digital marketing, media relations, or social media management.
  • Strong knowledge of the cycling industry and passion for the sport.
  • Experience in content management, digital campaigns, and PR strategies.
  • Excellent writing and communication skills.
  • Strong understanding of social media trends and digital marketing analytics.
  • Native in Portuguese and Fluency in English and Spanish (written and spoken) is required.