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Marketing Director

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Lisboa, Lisboa, Portugal TN Portugal Tempo inteiro
Job Description

Pestana Hotel Group is seeking a highly skilled Marketing Director to join our team. As a key member of the Marketing & Communications Department, you will be responsible for developing and implementing comprehensive marketing strategies that align with business objectives.

Key Responsibilities

1. Develop and implement market research to inform marketing strategies and campaigns.
2. Design and execute brand campaigns and product launches that enhance customer experience.
3. Ensure brand coherence and consistency across all marketing channels (online and offline), adhering to brand guidelines.
4. Plan and strategize compelling audiovisual content, including photoshoots and videos, to engage target audiences.
5. Craft detailed and clear briefings for content production, including creative direction and scheduling.
6. Liaise with operational teams regarding brand and product activations.
7. Collaborate with various departments to implement marketing initiatives and projects.
8. Analyze market trends, consumer behaviour, and competitor activities to refine marketing strategies.

Requirements

1. A degree in Marketing, Communications, or a related field.
2. Proven experience as a Marketing Manager or in a similar role.
3. Demonstrated ability to develop and implement effective marketing strategies.
4. Strong organizational skills with the ability to manage multiple projects and meet deadlines.
5. Excellent communication skills and a proactive approach to collaboration across various company divisions.
6. Proficiency in data analysis to refine and optimize marketing strategies.
7. High level of rigor and attention to detail.
8. Fluency in English.