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E-commerce Growth and Performance Specialist

1 semana atrás


Porto, Porto, Portugal Metyis Tempo inteiro

Metyis is a global and forward-thinking firm operating across a wide range of industries, developing and delivering AI & Data, Digital Commerce, Marketing & Design solutions, and Advisory services. We are seeking an E-commerce Growth and Performance Specialist to join our team and drive e-commerce marketing initiatives across relevant customer touchpoints, channels, and platforms.

This role involves driving e-commerce marketing initiatives, strategizing and executing performance marketing plans, and working with relevant teams to optimize website performance, SEO, affiliates, email, and mobile marketing initiatives to drive customer acquisition, retention, and loyalty.

Your responsibilities will include:

  • Developing monthly marketing plans across paid and owned channels, including Performance Marketing, Email, SMS, WhatsApp, SEO, Website, and other touchpoints, in line with client's annual business plan.
  • Overseeing and managing relationships with third-party digital agencies to ensure setup, execution, and optimization of performance marketing campaigns to drive traffic, conversions, and revenue.
  • Working with different team members (including analytics, platform management, and marketing) to develop data-backed insights and recommendations for budget utilization and campaign optimization.
  • Tracking the performance of digital campaigns and channels (Social, Search, SEO, Affiliates, CRM) across key metrics such as ROAS, CTR, CR%, etc., maintaining dashboards in real-time and creating reports for key stakeholders.
  • Coordinating with content, design, and technology teams to develop and execute communication strategies for e-commerce platforms, overseeing content calendars, and ensuring regular updates of content on platform in line with monthly business objectives.
  • Tracking competitor and industry performance and keeping up-to-date with market and seasonal trends.