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Senior Product Marketing Specialist
2 meses atrás
We are seeking a highly skilled and experienced Product Marketing Manager to join our team at Buscojobs Portugal. This is an exciting opportunity for a talented professional to play a critical role in developing and executing go-to-market strategies for new features, releases, and updates across our products.
About the Role
- Translate complex technical features into clear, customer-centric value propositions, empowering both sales teams and customers.
- Craft compelling messaging that resonates with key audiences and drives product adoption, revenue growth, and brand awareness.
- Develop and execute product positioning and messaging that resonates with target markets while leading product launches and collaborating with sales and marketing for successful execution of go-to-market strategies.
- Conduct comprehensive market research to understand customer needs and industry trends, while monitoring competitors to inform product strategy.
- Work closely with cross-functional teams, including marketing, sales, and customer success, to ensure alignment on product vision, messaging, and go-to-market plans.
- Enable sales teams with training, collateral, and product insights for seamless execution of product launches and campaigns.
- Define and track KPIs to measure product success, such as customer acquisition, retention, and market share, while utilizing customer feedback and data insights to drive continuous product improvements.
- Ensure the product roadmap aligns with market needs and company goals by identifying new market opportunities and developing effective entry strategies.
- Create impactful marketing materials (e.g., white papers, case studies, blog posts, videos) to communicate product benefits and real-world use cases.
Requirements
- 3-5+ years of experience in product marketing, ideally within SaaS, cloud computing, or IT management industries.
- At least 2 years of hands-on experience developing SaaS products.
- Demonstrated experience in creating impactful marketing materials (e.g., white papers, case studies, blog posts, videos).
- Exceptional written and verbal communication skills, with a talent for creating messaging that aligns with customer needs and business goals.
- Data-driven mindset, using metrics to track performance and optimize future marketing efforts.
- Strong creative and analytical problem-solving skills, with a passion for continuous improvement and innovation.
Benefits
- A competitive salary: €60,000 - €80,000 per year, depending on experience.
- A hybrid working model (remote + office).
- Flexible working hours to promote work-life balance.
- An onboarding program to guide you through all the company's departments.
- Several amenities and perks that foster a positive work environment.
- A unique office space in the historical center of Porto.
