Digital Marketing Specialist

Há 1 mês


Lisboa, Lisboa, Portugal Bosch Group Tempo inteiro

Unlock Your Potential in Data-Driven Marketing

At Bosch Group, we're shaping the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. As a Digital Marketing Specialist, you'll play a crucial role in steering data-driven marketing campaigns across 10+ countries for our Power Tools, Bosch DIY & Bosch Professional brands.

Your Key Responsibilities:

  • Develop and execute data-driven marketing strategies to drive business growth
  • Support the customer service team with marketing-related queries
  • Monitor KPI developments using Dashboards or tools like GA4, Google Ads, or Merchant Center Marketplace monitoring and reporting
  • Collaborate with partners to optimize campaign performance on a daily basis
  • Create reports and derive learnings for upcoming activities
  • Activate different data sources to target the right user groups
  • Create and optimize data feeds for eShops and marketplaces
  • Solve tracking issues and improve our AdTech landscape
  • Leverage marketing potential by testing and enabling new media formats
  • Align with local stakeholders on promotions & marketing activities
  • Connect with affiliate partners to strengthen performance

What We're Looking For:

  • Bachelor's degree in Commerce, Marketing, or Digital Marketing
  • Experience in eCommerce, Data Analytics, Digital Marketing, or Sales
  • Ability to work self-directed with attention to detail
  • Good communication and presentation skills
  • Fluent in English and Portuguese

Why Join Us?

  • Flexible work conditions | Hybrid work system | Exchange with colleagues around the world | Health insurance and medical office on site (general clinic) | Training opportunities (e.g., technical training, foreign languages training) & certifications | Access to great discounts in partnerships and Bosch products | Sports and health-related activities (gym) | Great access to public transport | Canteen

We're committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their best. If you're passionate about data-driven marketing and want to be part of a dynamic team, we encourage you to apply.



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