Digital Marketing Strategist

Há 3 dias


Porto, Porto, Portugal Fedex Group Tempo inteiro

At FedEx Group, we're on a mission to deliver exceptional customer experiences. Our team is dedicated to crafting innovative marketing strategies that drive results.

About the Role

We're seeking a skilled Digital Marketing Strategist to join our team as a Search Engine Optimization (SEO) Specialist. In this role, you'll be responsible for developing and executing comprehensive SEO strategies to improve our online presence.

Your key responsibilities will include:

  • Conducting regular audits and analyses to ensure optimal website structure, indexability, and crawlability.
  • Developing and implementing technical SEO optimization strategies to address issues impacting search engine rankings.
  • Collaborating with content teams to optimize web pages, landing pages, and other digital assets for relevant keywords.
  • Monitoring and reporting on key SEO performance indicators, including organic traffic, conversion rates, and ranking improvements.
Requirements

To succeed in this role, you'll need:

  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for keyword research, site audits, and performance tracking.
  • Strong understanding of technical SEO aspects, including site architecture, schema markup, mobile-first indexing, and page speed optimization.
  • Analytical and data-driven mindset, with ability to analyze complex data sets and translate insights into actionable strategies.
  • Experience in content creation and optimization, with a focus on aligning content with SEO objectives and enhancing user experience.
What We Offer

In return for your skills and expertise, we offer a range of benefits, including:

  • A competitive compensation package.
  • Training to get you started and on-the-job learning opportunities.


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