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Digital Luxury Brand Manager
2 semanas atrás
We are seeking a highly skilled email and social media growth expert to join our team at Scriveiner in Portugal. As a key member of our ecommerce department, you will be responsible for developing and executing email marketing campaigns, managing social media platforms, and analyzing performance metrics. Your goal will be to drive sales and improve customer engagement through effective digital marketing strategies.The ideal candidate will have a deep understanding of luxury branding, creative storytelling, and digital marketing principles. They should be able to craft compelling messaging that resonates with affluent audiences, create engaging content that drives sales, and track and analyze performance metrics to optimize engagement and ROI. If you are passionate about building strong customer relationships through effective digital marketing strategies, we encourage you to apply for this exciting role. Join our organization and help us build a solid foundation for our ecommerce business.
**Key Responsibilities**
Manage and execute email marketing campaigns to engage customers and retain loyalty.Optimize automated email flows to ensure seamless customer experiences.Manage and grow the luxury brand's social media presence on Instagram, YouTube, Facebook, Twitter, LinkedIn, Pinterest.Create a content calendar that aligns with product launches, storytelling, and customer engagement strategies.Develop and oversee the production of high-end lifestyle visuals, customer testimonials & UGC, brand storytelling & heritage content, and behind-the-scenes insights into craftsmanship.Engage with the community by responding to comments and DMs.Work closely with influencers, brand ambassadors, and content creators to expand the brand's reach.Track and analyze social media & email performance metrics to optimize engagement and ROI.Identify trends and opportunities in email & social to refine content and campaign strategies.
