Sales Performance Analyst
4 semanas atrás
Conduct an in-depth analysis of the Sales Force performance, focusing on key performance indicators (KPIs) such as distribution, visibility, frequency, and sales results. Provide actionable insights and prioritize corrective actions to optimize performance.
Commercial Activity ProposalsIdentify market gaps, risks, and opportunities, and propose commercial activities to capitalize on potential growth areas. Develop and present cycle Incentive Proposals (IMPIs) to the Sales departments, leading the approval process at the Incentives Steering Committee.
Trade Investment EvaluationAssess the effectiveness of trade investments across various channels, customers, and territories, providing recommendations to guide investment allocation and maximize ROI. Prepare and deliver impactful presentations for key customer meetings, offering insights to drive strategic discussions.
Customer Meetings & PresentationsSegment Analysis: Conduct Trade Segment Analysis, segmenting points of sale (PoS) and classifying retail outlets. Propose allocations to sales territories and representatives, supported by coverage and frequency analysis. Ensure that Commercial Teams can access accurate and timely information through appropriate tools to facilitate their daily operations.
Ad-hoc AnalysisProvide proactive support to the business with ad-hoc reports, generating critical insights to identify new opportunities or mitigate risks. Strong analytical skills with the ability to translate data into actionable insights. Proficiency in Excel, PowerPoint, and other business intelligence tools.
Requirements:
- Strong analytical skills with the ability to translate data into actionable insights.
- Proficiency in Excel, PowerPoint, and other business intelligence tools.
- Experience in the FMCG industry, with a good understanding of trade investment, sales performance metrics, and commercial activity planning.
- Excellent communication skills, with the ability to present complex information clearly to stakeholders at all levels.
- Self-motivated and proactive, with the ability to work in a fast-paced, dynamic environment.
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