Strategic Marketing Professional
Há 5 dias
At Critical Software, we're not just looking for individuals - we're seeking a community with a strong sense of purpose, values, and togetherness. Our engineering excellence has earned us a reputation as a trusted partner to leading companies across Finance, Aerospace, Railway, Medical Systems, Energy, Manufacturing, and more.
We're on the hunt for a Senior Marketing Professional to join our team as a Business Enablement Specialist. As a key player in driving strategic initiatives, you'll empower our sales and marketing teams to grow our business in one of our main Divisions. Working closely with Global Marketing and Division Directors, you'll lead planning and execution of marketing campaigns and sales-related initiatives, gathering market insights, and developing relationships that strengthen our brand presence and market penetration.
This role is ideal for someone looking to build on their experience in expanding a B2B tech services company in an international setting. We highly value first-hand experience living and working in America or in the American business culture.
Key Responsibilities:
- Gather industry trends, competitor activities, and customer needs through research and analysis.
- Develop market growth strategies in collaboration with sales teams, ensuring effective execution and tracking against established goals.
- Lead targeted Account-Based Marketing (ABM) efforts by identifying high-value accounts, researching their needs, and developing personalized campaigns.
- Plan and execute industry-specific marketing campaigns to generate leads and nurture them through the sales process.
- Work closely with sales teams to identify, engage, and follow up on new leads and opportunities generated from field activities.
- Analyze performance metrics to improve future planning and make data-driven decisions.
- Manage partnerships to develop co-marketing initiatives, joint campaigns, and mutually beneficial programs that enhance lead generation and market presence.
Requirements:
- 10+ years of experience in Marketing, Field Marketing, Sales Enablement, or Business Development.
- Experience in B2B tech services is essential; first-hand experience living and working in America or in an American business culture is highly valued.
- International experience is mandatory; proficiency in CRM systems, marketing automation tools, and analytics platforms is required.
- Strong leadership skills, ambition to grow professionally within the company, and passion for driving growth through targeted marketing and sales initiatives are essential.
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