Data Scientist

Há 1 mês


Porto, Porto, Portugal Hostelworld Group Tempo inteiro

About Hostelworld Group

We're a leading social network and online travel agency (OTA) focused on the hostel market. Our mission is to help travellers find people to hang out with. With 240 teammates across 11 countries, we've become a trusted brand in the industry. We're committed to building a better world through sustainable practices.

Location

This role is based in Portugal, with a co-working space in Porto for those who prefer a hybrid model. The role can be remote within Portugal with regular team meetings as needed.

The Analytics & Insights Team

You'll join a diverse and highly-talented team providing insights across growth units, including paid marketing, customer analytics, and app analytics. As a Data Scientist, you'll drive data-informed marketing strategies and decisions, focusing on Google Ads bidding algorithms.

Your Responsibilities

  1. Develop and optimise bidding algorithms for Google Ads campaigns using Python scripts. Ensure the bidding logic aligns with marketing goals and maximises return on advertising spend (ROAS).
  2. Optimise budget allocation across channels and campaigns to improve profitability.
  3. Monitor and analyse campaign performance, identify areas of inefficiency, and develop strategies to enhance bidding logic.
  4. Provide data-driven recommendations for marketing spend, customer acquisition, retention, and lifetime value.
  5. Design and implement A/B tests and experimental methodologies to assess the impact of marketing initiatives.

Requirements

  • Minimum 2 years of experience in Data Analytics or Data Science.
  • Advanced skills in SQL, Python, R, or similar programming languages.
  • Excellent problem-solving skills and attention to detail.
  • Ability to communicate clearly and effectively with team members and stakeholders.

Benefits

  • Competitive salary: €60,000 - €80,000 per annum.
  • Enhanced annual leave and Wellbeing Days.
  • Paid family leave (maternity, paternity, surrogacy & adoption).
  • Agile working and Working from Abroad Policy.
  • Support for ongoing growth and development.

Why Join Us?

We value diversity, inclusivity, and collaboration. Our talented teams reflect the diversity of our customers and communities. Everyone brings unique perspectives and experiences. You don't need to meet all requirements to apply for this role.



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