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Customer Insights Strategist
1 semana atrás
Job Description
Adecco Recruitment is seeking a Customer Insights Analyst to join our team. In this role, you will be responsible for analysing customer data from various sources to uncover trends and behaviours that drive personalised engagement strategies.
Your Key Responsibilities
- Analyse customer data to identify patterns and trends that inform marketing campaigns;
- Develop detailed audience segments based on customer behaviour to ensure precise targeting;
- Design and implement data-driven marketing automation strategies to maximise engagement and conversions;
- Build insightful dashboards and reports using data visualisation tools to provide actionable insights;
- Monitor marketing program performance and present findings to stakeholders;
Requirements
- Bachelor's or Master's degree in marketing, business, or equivalent experience;
- At least 3 years of experience in a customer insights, analysis, or data modelling role;
- Proficiency in SQL, Databricks, SAS, Alteryx, Python, Excel, and visualisation tools like PowerBI, Tableau, or Spotfire;
- Strong analytical mindset and ability to interpret complex data sets;
- Exceptional communication skills to create clear reports and presentations;
- Ability to collaborate effectively in multidisciplinary teams.
