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Digital Marketing Strategist for German Market

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Company Overview: At Yhl, we're a team of passionate creatives and marketers dedicated to driving brand success through innovative digital marketing strategies. We're looking for a talented German Digital Marketing Specialist to join our vibrant team in sunny Lisbon.

Job Description:

We're seeking a seasoned digital marketing expert with a proven track record of crafting tailored marketing strategies that drive results. As a German Digital Marketing Specialist at Yhl, you'll be the mastermind behind our digital marketing initiatives targeting the German-speaking market. Your expertise will help us boost brand visibility, engagement, and sales.

Key Responsibilities:

  • Develop and execute strategic digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, and email marketing.
  • Create compelling, targeted content that resonates with our audience, whether it's through ads, social media posts, or email campaigns.
  • Analyze and optimize campaigns using tools like Google Analytics, SEMrush, and Social Media Insights to ensure we're always improving and evolving.
  • Stay ahead of trends, market shifts, and consumer behavior in the German-speaking world to inform our marketing strategies.
  • Collaborate with our team of creatives, designers, and sales experts to craft holistic marketing strategies that drive results.

Requirements:

  • Fluency in German (C2 level) – both written and spoken.
  • A proven background in digital marketing, with hands-on experience in SEO, PPC, social media, and email campaigns.
  • A true data-driven marketer who loves diving into analytics to measure success and improve performance.
  • Strong knowledge of digital marketing platforms like Google Ads, Facebook Ads, Google Analytics, and other tools that help boost digital marketing success.
  • A collaborative spirit and passion for growth, with a focus on optimizing campaigns and finding new ways to engage customers.