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Dermatology Brand Strategist

2 semanas atrás

Lisboa, Lisboa, Portugal Buscojobs Portugal Tempo inteiro

Company Overview

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit our website.

Job Description

As a Dermatology Brand Strategist, you will enrich the patient experience by working closely with the Integrated Field Team (IFT) to drive customer engagement and customization.

You will act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups.

Key Responsibilities:

  • Create interactive and customized materials while supporting insights gathering through research & stakeholder visits
  • Maintain an up-to-date understanding of customer perspectives through regular engagement with healthcare professionals (HCPs) and non-HCP stakeholders
  • Implement segmentation with IFT, develop segment profiles and drive development of customized materials to each target segment

Requirements:

  • Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
  • Provide input to forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
  • Operate within the guidance of all appropriate division and statutory business and regulatory requirements