Senior Marketing Analyst
2 semanas atrás
Sword Health is a pioneering healthcare technology company on a mission to revolutionize the way pain is managed. With a strong focus on innovation and patient-centricity, we're committed to delivering cutting-edge solutions that make a meaningful difference in people's lives.
Job SummaryWe're seeking a highly skilled Senior Marketing Analyst to join our growth leadership team. As a key member of our marketing team, you'll play a critical role in defining, executing, and optimizing new marketing strategies to drive member acquisition and engagement across multiple touchpoints.
Key Responsibilities- Streamline campaign execution and data management to ensure seamless campaign deployment and tracking
- Manage and optimize ad operations across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, and emerging channels
- Develop and maintain data pipelines between various martech tools to ensure accurate reporting and data-driven decision-making
- Execute multi-channel marketing campaigns, leveraging martech tools to ensure efficient deployment and tracking
- Implement A/B testing strategies using tools like VWO or Optimizely to continuously improve campaign performance
- Utilize advanced audience segmentation and targeting capabilities within ad platforms to maximize campaign effectiveness
- Develop comprehensive dashboards and reports using tools like Mixpanel and Google Analytics to provide actionable insights
- Conduct in-depth analysis of campaign performance, user behavior, and conversion funnel to identify optimization opportunities
- Stay up-to-date with the latest martech and ad ops trends, tools, and best practices
- Bachelor's degree in Marketing, Business, Computer Science, or a related field
- 3-5 years of experience in digital marketing, with a focus on martech and ad ops
- Proven experience managing and optimizing campaigns across multiple digital channels
- Strong proficiency in marketing analytics tools, including Mixpanel and Google Analytics
- Excellent problem-solving skills and attention to detail
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth, with a competitive salary
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
We're an equal opportunities employer and welcome applications from diverse candidates. Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.
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