Senior Marketing Executive

3 semanas atrás

Almada, Setúbal, Portugal Marmalade Game Studio Tempo inteiro
About Marmalade Game Studio

We are a premier developer and publisher of digital premium board games, bringing classic titles to life on various platforms. Our portfolio includes iconic games like Monopoly, The Game of Life, Clue/Cluedo, and Ticket to Ride.

Job Description

We are seeking a Senior Marketing Executive to join our team and take charge of innovative campaigns across our current and upcoming game lineup. As a key member of our marketing team, you will play a pivotal role in acquiring and re-engaging players, ensuring our games reach and captivate audiences across platforms.

Key Responsibilities
  • Develop and execute an 'always on' marketing pipeline that promotes in-game events, in-app purchases, and seasonal campaigns to drive player acquisition and engagement.
  • Collaborate with the development team to ensure marketing strategies align with game improvements and timely updates to app stores and platforms.
  • Manage Marmalade's website to feature the latest game news, updates, and promotions.
  • Monitor game performance metrics and player behaviors, using data-driven insights to refine marketing strategies for retention and acquisition.
  • Oversee app store performance (mobile, PC, and console), driving features and optimising conversion rates.
  • Work closely with our creative team to produce engaging promotional assets like descriptions, social ads, screenshots, and trailers.
  • Analyze the effectiveness of campaigns and share learnings to improve future strategies.
  • Identify target audiences through research and data analysis, and ensure campaigns reach the right players on the right channels.
Requirements
  • Proven experience in mobile and digital marketing within the entertainment or gaming sector.
  • A strong track record of developing mobile marketing campaigns that meet player acquisition and revenue goals.
  • Deep understanding of app ecosystems, with experience in A/B testing and campaign optimisation.
  • Familiarity with app store optimisation (ASO) is a plus.
  • Experience working across diverse marketing channels, including paid and organic social, email, push notifications, and retargeting.
What We Offer
  • Competitive Salary: Reflective of your location, experience, and expertise.
  • Flexible Working: Options to work from home, in a hybrid setting, or from one of our offices.
  • Regular Social Activities: Team parties and social events.
  • Company Perks: vary per location (including medical cover).
  • Generous Holiday Allowance: 22 days plus an additional 3-day holiday when offices close over Christmas and New Year, with an extra holiday for long service.
  • Professional Development: 48 hours per year dedicated to professional development time.

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