Digital Marketing Strategist

3 semanas atrás


Lisboa, Lisboa, Portugal Banco Finantia Tempo inteiro
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to strengthen our Marketing Department at Banco Finantia. The ideal candidate will have a strong background in digital marketing, with a focus on paid campaign management, SEO, and content optimisation.

Key Responsibilities:
  • Develop and execute a comprehensive digital communication strategy across various platforms, including paid media, product promotion, and lead generation.
  • Manage and optimise Google Ads, LinkedIn Ads, and Instagram Ads campaigns to ensure ROI maximisation.
  • Conduct regular SEO audits and implement technical and content improvements on the website and other platforms.
  • Analyse the performance of digital platforms and campaigns, and create performance reports to provide insights and optimisation suggestions.
  • Collaborate with development teams to improve user experience (UX) on the website and digital platforms.
  • Explore and implement AI tools for marketing process automation and optimisation.
  • Assist in planning and executing a digital transformation project for the institution, leveraging AI to enhance internal processes.
Requirements:
  • Bachelor's/Master's degree in Marketing, Communication, or a related field.
  • Minimum of 3 years of experience in digital marketing roles, with a focus on paid campaign management, SEO, and content optimisation.
  • Proficiency in working with Google platforms (Google Ads, Google Analytics, Google Tag Manager, Looker Studio), LinkedIn, and Instagram.
  • Proven experience in technical and content SEO, CRO (Conversion Rate Optimisation), and remarketing and retargeting strategies.
  • Strong data analysis skills and experience in creating detailed reports using analytics tools.
  • Interest in and experience with Artificial Intelligence, with the ability to use AI tools for data analysis, process automation, and campaign personalisation.
  • Knowledge of Spanish (preferred).
  • Excellent communication (oral and written) and interpersonal skills.
  • Strong organisational and planning skills, and a strong sense of responsibility.
What We Offer:
  • Opportunity to join an international bank with a relevant presence in the market.
  • Continuous training and the possibility of learning in a challenging professional context.
  • Good working environment.

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