Marketing Analytics Expert
Há 4 dias
Job Description
We are seeking a strategic and analytical thinker to join our marketing team as a Senior Marketing Data Analyst. As a key member of our analytics team, you will play a vital role in driving business growth through data-driven insights and recommendations.
Key Responsibilities:
- Lead the development of strategic plans to align with overall business goals and objectives
- Design and implement data storytelling approaches to communicate complex insights to stakeholders
- Analyze website engagement and performance metrics to identify opportunities for improvement
- Collaborate with web developers to ensure accurate tracking and reporting of front-end metrics
- Develop and maintain dashboards and reports to provide stakeholders with actionable insights and recommendations
Required Skills and Qualifications:
- 4-6 years of experience working with digital marketing and web analytics data sets (e.g., Google Analytics 4, Segment)
- Proven track record of developing and implementing data-driven strategies to drive business growth
- Strong analytical and problem-solving skills, with ability to communicate complex insights to non-technical stakeholders
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