Digital Marketing Analytics Expert

Há 2 dias


Leça do Bailio, Porto, Portugal FedEx Tempo inteiro
Job Summary

FedEx is seeking a highly skilled Digital Marketing Analytics Expert to join our team.

Key Responsibilities:
  • Analyze and extract actionable insights from large and diverse datasets using advanced data analysis techniques.
  • Build and implement predictive models using machine learning methods on an Azure platform with languages such as Python to identify market trends, customer behavior, and business process outcomes.
  • Integrate and analyze data from various marketing channels to assess performance, identify patterns, generate usable segmentations, and recommend improvements.

This role requires collaboration with cross-functional teams to ensure alignment of data science initiatives with business goals and enable analysts to further work on data points and reach data-driven recommendations.

Requirements

The ideal candidate would possess a strong background in analyzing and interpreting marketing data, with experience in coding with Python, R, and SQL. Knowledge of tools like Power BI for translating data into insights is a benefit.

  • Advanced Data Analysis and Modeling: Proficiency in statistical analysis and machine learning techniques, experience in coding with Python, R, and SQL, and knowledge of Databricks.
  • Experience with Marketing Analytics: Strong background in analyzing and interpreting marketing data, knowledge of marketing metrics, customer segmentation, and business performance evaluation.
  • Multi-Channel Data Integration: Expertise in integrating and analyzing data from various sources, including digital marketing platforms, CRM systems, and large transactional databases.
  • Strong Communication Skills: Ability to clearly communicate complex data findings and insights to non-technical stakeholders.
What We Offer
  • A competitive compensation package.
  • Training to get you started and on-the-job learning opportunities.
  • Extensive learning resources to further develop your skills and knowledge.
  • Tuition Assistance Program (applicable for FedEx positions with a permanent contract).
  • Employee Assistance Program for you and your family in difficult life situations.
  • Employee reduced-rate shipping.
  • Great career opportunities.

Choose your career path - we're ready to invest in your development.



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