Digital Marketing Strategist
2 semanas atrás
About the Role
We're building a team of bold, agile and inquisitive people to help us keep doing what the competition is unwilling or unable to do. As we continue to grow, we're expanding our team with the role of SEO Manager. This key role sits across our own Global Marketing Team and the UK client base, so an ability to work collaboratively with a range of stakeholders, including marketing, creative, content, PR and paid media specialists on integrated campaigns is vital.
Responsibilities
- Delivering quality backlinks making our backlink profiles competitive by identifying and outreaching to potential gaps between us and competitors
- Actively participate in outreach and off-page content strategies
- Assure natural placements in quality articles that fit both our assets and URLs and the publishers by deliver regular backlink audits to ensure quality of the backlink profiles
- Outreach, manage and cultivate relationships with journalists, industry relevant publications, bloggers, website owners
- Will be willing to help cross activities with PR communications
About You
- A proactive self-starter, with the ability to plan, prioritise and deliver high-quality recommendations – anything from site speed recommendations to helping with complex site migrations
- Previous experience in outreach
- Strong expertise around SEO best practice, and a commitment to keeping this up-to-date
- Experience of integrated campaigns, including content marketing and digital PR
- Ability to build business cases and forecasts to gain buy-in for SEO implementation
- Google Analytics certified and absolute proficiency in SEO tools – crawlers, link checkers etc.
- Ability to set KPIs linked to business success and provide qualitative and quantitative reporting with actionable recommendations
- Ability to collaborate and instill confidence with both colleagues and clients, from working with developers within agile workflows to providing non-technical stakeholders with jargon-free recommendations
- An SEO enthusiast helping to spread the knowledge of the subject within the agency, and externally
- Curious and not afraid to experiment to help us iterate and innovate our processes and approach
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