CRM Director

We are seeking a highly skilled CRM Director to join our growing team at Block Labs. As a key member of our RevOps department, you will be responsible for developing and implementing a comprehensive CRM strategy to enhance player engagement, retention, and loyalty on our platform.

• Develop and Implement CRM Strategies: Create and execute a data-driven CRM strategy to boost player engagement, retention, and loyalty on our platform.
• Utilise CRM Tools Effectively: Set up and optimise CRM software and tools to track player activity and engagement, providing regular reports and insights to the team and key stakeholders.
• Customer Segmentation and Analysis: Segment player data and analyse behavior to identify target audiences, developing and executing tailored CRM campaigns to drive engagement and reactivation.
• Automate CRM Campaigns: Design and implement automated CRM campaigns for different player segments, ensuring timely and high-quality campaign execution to maximise impact.
• Collaborate with Cross-Functional Teams: Work closely with product, marketing, and design teams to align CRM strategies with overall business objectives, staying current with industry trends and best practices.

To succeed in this role, you will need:

• 3-5 Years of CRM Experience: Proven experience managing multi-channel CRM strategies and lifecycle campaigns in a tech-driven environment, preferably within gaming, poker, or crypto spaces.
• Campaign Development and Management: Strong track record in planning, developing, executing, and measuring CRM campaigns that deliver growth and player engagement.
• CRM Integration Experience: Experience in supporting CRM integration from scratch is a plus.
• Passion for CRM and Continuous Improvement: A deep passion for CRM, constantly seeking ways to enhance player communication, campaigns, and engagement strategies.
• Strong Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Knowledge of Blockchain and Crypto: A good understanding of blockchain technology, cryptocurrency, and the Web3 ecosystem would be a bonus.

We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, as well as opportunities for professional growth and development in a dynamic and innovative company.