Digital Analytics Strategist
Há 4 dias
Nestlé Business Services (NBS) is a leading provider of supply chain, financial, HR, digital and social media services to the Nestlé Group. We are a multicultural and diverse team of professionals passionate about digital innovation and driving continuous improvement.
Our MissionWe are seeking a talented Data and Analytics Expert to support our Digital Managers in orchestrating and accelerating dashboard deployment, adoption of analytics use cases and building capabilities. This role will involve working above market to identify valuable use cases and drive analytics and insights from available data.
The RoleThe Data and Analytics Expert will be responsible for supporting SBU/Zone Digital Managers and Marketing Teams in defining strategy and use cases for analytics, opportunities for data to drive decisions in the business with a focus on B2B scenarios. Key responsibilities include:
- Providing high-level analysis on trends, opportunities and answering burning business questions.
- Building analytics capabilities in markets through hands-on learning and use case adoption.
- Ensuring level one dashboards are deployed in markets and at business level, adopting global solutions for efficiencies and driving above-market business analytics capabilities.
- Supporting businesses and markets with capabilities training on data KPIs, first-party data value exchange and growth strategies, data governance best practices and delivering global data capabilities training and courses.
To succeed in this role, you will need:
- More than 5 years of experience in digital marketing/eBusiness working with global brands.
- Experience with B2B strategies or business is a plus.
- Proven data analyst experience, taking data and analyzing to provide measure campaign performance and providing KPI performance scoring.
- Past experience feeding predictive models to contribute to journeys, someone that is used to looking for data to feed CRM programs.
- Experience in data boarding visualization and building: PowerBI, Adverity, Data Studio experience a plus.
- Previous experience in marketing and campaign management.
- Agency or account management a plus.
- Proficient English writing, reading, speaking.
- Team-oriented mentality and attitude.
- Ownership, responsibility and adaptability.
- Result-oriented.
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