Travel Industry Marketing Director
3 semanas atrás
About Luggit: Our Vision
We aim to revolutionize luggage-free travel for everyone by creating an end-to-end solution that addresses the needs of modern travelers.
Luggit's platform allows users to request a Keeper (driver) in advance or in real-time to collect and deliver their luggage where and when they need it. Our journey highlights include:
- +20,000 customers served and +100,000 bags carried
- +3,000 reviews on Trustpilot (4.9/5)
- Presence in 9 European cities with plans to expand to 5 more in 2025
- €2.2M raised in funding
- Ranked 2nd Most Innovative Tourism Solution in the World by the World Tourism Organization
We seek a highly ambitious individual to take full ownership of our marketing function, from strategy development to execution. As a key member of our team, you will be responsible for designing and implementing frameworks to scale our acquisition both in the B2C and B2B markets. Your role will involve leading a small but dedicated team, collaborating across departments, and leveraging data and strategies to create impactful campaigns that resonate with our target audience.
Your Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business objectives.
- Identify growth opportunities and define marketing goals, KPIs, and budgets.
- Conduct market research to understand industry trends and customer needs.
- Oversee the creation and execution of multi-channel marketing campaigns across different acquisition funnels (digital, offline, events).
- Optimize campaigns to improve customer acquisition, engagement, and retention.
- Work closely with the Data team to monitor performance metrics and make data-driven decisions to enhance effectiveness.
- Manage and mentor the marketing team, ensuring alignment and collaboration.
- Work closely with other departments (e.g., Sales, Product, Leadership) to ensure marketing strategies support the company goals.
- Oversee content creation, ensuring it aligns with the brand voice and resonates with target audiences.
- Maintain brand consistency across all channels and materials.
- Manage relationships with external agencies, freelancers, and partners as needed.
- Drive digital marketing efforts, including SEO, SEM, email marketing, and social media.
- Use tools like Google Analytics, Metricool, or similar to track and analyze campaign performance across different platforms.
- Provide regular reports on marketing ROI and insights to the leadership team.
- Identify and develop strategic partnerships (bloggers, affiliate marketing) to expand brand reach.
- Plan and execute events such as trade shows, webinars, and promotional activities alongside the Sales team.
- Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
- 4-5 years of experience in marketing roles (experience in hospitality or startups is preferred).
- Proven track record of developing and executing successful marketing online and offline campaigns.
- Strong knowledge of digital marketing tools (e.g., Google Ads, Meta Ads, SEO, CRM platforms).
- Excellent communication and presentation skills.
- Experience managing a budget and delivering ROI-driven results.
- A competitive salary of €60,000 - €80,000 per year, depending on experience.
- A flexible work schedule with the possibility of remote work.
- Medical insurance and extra off days for your well-being.
- The ideal environment to grow professionally and personally, surrounded by an incredible multi-disciplinary team.
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