Travel Industry Marketing Director

3 semanas atrás


Aveiro, Aveiro, Portugal Luggit Tempo inteiro

About Luggit: Our Vision
We aim to revolutionize luggage-free travel for everyone by creating an end-to-end solution that addresses the needs of modern travelers.
Luggit's platform allows users to request a Keeper (driver) in advance or in real-time to collect and deliver their luggage where and when they need it. Our journey highlights include:

  • +20,000 customers served and +100,000 bags carried
  • +3,000 reviews on Trustpilot (4.9/5)
  • Presence in 9 European cities with plans to expand to 5 more in 2025
  • €2.2M raised in funding
  • Ranked 2nd Most Innovative Tourism Solution in the World by the World Tourism Organization
We're Looking for a Marketing Manager
We seek a highly ambitious individual to take full ownership of our marketing function, from strategy development to execution. As a key member of our team, you will be responsible for designing and implementing frameworks to scale our acquisition both in the B2C and B2B markets. Your role will involve leading a small but dedicated team, collaborating across departments, and leveraging data and strategies to create impactful campaigns that resonate with our target audience.
Your Key Responsibilities
  1. Develop and execute the overall marketing strategy aligned with business objectives.
  2. Identify growth opportunities and define marketing goals, KPIs, and budgets.
  3. Conduct market research to understand industry trends and customer needs.
  4. Oversee the creation and execution of multi-channel marketing campaigns across different acquisition funnels (digital, offline, events).
  5. Optimize campaigns to improve customer acquisition, engagement, and retention.
  6. Work closely with the Data team to monitor performance metrics and make data-driven decisions to enhance effectiveness.
  7. Manage and mentor the marketing team, ensuring alignment and collaboration.
  8. Work closely with other departments (e.g., Sales, Product, Leadership) to ensure marketing strategies support the company goals.
  9. Oversee content creation, ensuring it aligns with the brand voice and resonates with target audiences.
  10. Maintain brand consistency across all channels and materials.
  11. Manage relationships with external agencies, freelancers, and partners as needed.
  12. Drive digital marketing efforts, including SEO, SEM, email marketing, and social media.
  13. Use tools like Google Analytics, Metricool, or similar to track and analyze campaign performance across different platforms.
  14. Provide regular reports on marketing ROI and insights to the leadership team.
  15. Identify and develop strategic partnerships (bloggers, affiliate marketing) to expand brand reach.
  16. Plan and execute events such as trade shows, webinars, and promotional activities alongside the Sales team.
Requirements
  1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
  2. 4-5 years of experience in marketing roles (experience in hospitality or startups is preferred).
  3. Proven track record of developing and executing successful marketing online and offline campaigns.
  4. Strong knowledge of digital marketing tools (e.g., Google Ads, Meta Ads, SEO, CRM platforms).
  5. Excellent communication and presentation skills.
  6. Experience managing a budget and delivering ROI-driven results.
We Offer
  • A competitive salary of €60,000 - €80,000 per year, depending on experience.
  • A flexible work schedule with the possibility of remote work.
  • Medical insurance and extra off days for your well-being.
  • The ideal environment to grow professionally and personally, surrounded by an incredible multi-disciplinary team.

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