Content Strategist
3 semanas atrás
Company Overview
SPIRIT OF A STARTUP, SOUL OF A POWERHOUSE. At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. We aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuel our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.
About the Role
We are seeking a highly motivated and experienced Media Planner with strong knowledge of offline advertising campaigns. You would be responsible for planning, negotiating, and executing media plans. Your key responsibilities include:
- Collecting and Analyzing Market Data
- Identifying Target Audiences and Understanding Their Behavior and Habits
- Determining the Best Media Outlet Mix for Our Campaigns
- Planning and Optimizing Ad Campaigns
- Allocating Budgets and Monitoring Costs
- FOLLOWING MEDIA TRENDS OF ONLINE AND OFFLINE OUTLETS (TV SHOWS, MAGAZINES, BLOGS, RADIO PROGRAMS)
- Evaluating the Success of Media Strategies and Campaigns
- Reporting
Qualifications
The ideal candidate should have minimum 3 years of experience as a Media Planner in Media Agencies in Portugal. They should also have offline media planning knowledge, experience, and be users of media planning tools. Good knowledge of Excel is required, as well as knowledge in the different phases of planning: research, strategy, tactic, negotiation, buying, following up, optimization, and invoicing. Additionally, good interpersonal, negotiation, and communication skills for liaising with colleagues, clients, and media owners are necessary. Portuguese native is mandatory, and attention to detail and ability to manage multiple priorities are valued. Knowledge in statistics and databases will be valued, as well as knowledge of Yumi and AdLog.
Benefits
This role offers a competitive salary of $70,000 per year, hybrid work arrangements, and the opportunity to grow in a challenging and fast-paced environment. We also acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
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