Strategic Solutions Marketing Leader

Há 2 dias


Lisboa, Lisboa, Portugal Percona Tempo inteiro

Company Overview

Percona is a leading provider of open-source database solutions, empowering businesses to unlock the full potential of their data.

Job Description

This role offers a unique opportunity to make a significant impact on our product engineering development process while driving external sales, product launches, and revenue generation. As a Strategic Solutions Marketing Leader, you will lead a team of Senior Solutions Marketing Managers, serving as the interface between customers, product management, and marketing.

You will establish credibility with these teams by consistently demonstrating product and market expertise, attention to detail, and accountability. Your work and insights will lay the foundation for developing differentiated messaging, supporting content creation, marketing campaigns, and product strategy, ultimately increasing adoption of our software and services.

Critical requirements include understanding open-source software and associated services. Experience with databases such as MySQL, PostgreSQL, MongoDB, Redis, and MariaDB is highly beneficial. Additionally, you should have a deep understanding of enterprise buying cycles, cloud adoption trends, and customer use cases. A masterful storyteller will weave together customer journeys and pain points, positioning Percona as a solution provider.

Key Responsibilities
  1. Positioning & Messaging: Create compelling storylines for our products and services, leveraging subject matter experts and collaborating across sales, product, engineering, and marketing teams. Develop sales enablement tools to enhance the sales team's positioning capabilities and create unique lead magnets to supplement customer acquisition campaigns.
  2. Go-to-Market Strategy: Collaborate with product management to create a shared vision and go-to-market strategy for our products and services. Define strategic positioning, key features, pricing, and product messages. Drive use case development, combining customer research, product data, financial analysis, and analytics to drive revenue growth.
  3. Analyst Relations: Work with PR, Brand, and Comms teams to coordinate analyst briefings, ensuring accurate representation in the analyst community. Utilize analysts as a key research tool for developing messaging, value propositions, and GTM strategies.
  4. Brand and Demand Generation: As our product champion, you will speak at conferences, engage with the press, analysts, and other influencers. Work closely with demand generation and event marketing leaders to execute innovative online marketing campaigns supporting sales growth. Develop sales enablement tools, including competitive analysis and use cases.
Requirements and Qualifications
  • Strong understanding of open-source software and associated services.
  • Experience with databases such as MySQL, PostgreSQL, MongoDB, Redis, and MariaDB.
  • Deep knowledge of enterprise buying cycles, cloud adoption trends, and customer use cases.
  • Masterful storytelling abilities to weave customer journeys and pain points.


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