Digital Advertising Strategist

Job Title: Digital Advertising Strategist

About the Role:

• 
  
• We are seeking an experienced Digital Advertising Strategist to join our Marketing team as a Paid Search Advertising Specialist.
  
• This is an exciting opportunity to develop and execute paid search advertising campaigns for FedEx in Europe, driving brand visibility, traffic to fedex.com, and generating leads.
  
• The ideal candidate will have a proven track record of managing multi-country paid search campaigns achieving high ROI, with strong proficiency in Google Ads, Bing Ads, and Google Analytics.
  
• The role requires analytical skills, with the ability to translate data into actionable insights, as well as experience working in a fast-paced, dynamic environment.
  
• FedEx offers an attractive compensation package, including training, extensive learning resources, tuition assistance, employee assistance program, reduced-rate shipping, and great career opportunities.
  

Responsibilities:

1. 
   
2. Plan, execute, and optimize paid search advertising campaigns for FedEx in Europe across Google, Bing, and other search platforms.
   
3. Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.) to ensure efficient budget use.
   
4. Conduct keyword research and competitor analysis to identify opportunities for campaign improvements.
   
5. Collaborate with cross-functional teams to align campaigns with broader business objectives and ensure cohesive integration with SEO, display, and social strategies.
   
6. Manage external media agencies, ensuring they deliver on key performance targets and in line with our objectives.
   
7. Review agency reports and provide feedback on strategy, performance, and areas for optimization.
   
8. Continuously test and refine ad copy, landing pages, and bidding strategies.
   
9. Provide regular performance reports to stakeholders and recommend actionable insights.
   
10. Stay up to date on industry trends, search engine algorithm updates, and best practices in paid search marketing.
    

Requirements:

• 
  
• 3+ years of experience in paid search advertising (PPC)
  
• Proven track record of managing multi-country paid search campaigns achieving high ROI.
  
• Strong proficiency in Google Ads, Bing Ads, Google Analytics, and other related tools.
  
• Familiarity with A/B testing and conversion rate optimization.
  
• Analytical mindset with the ability to translate data into actionable insights.
  
• Experience working in a fast-paced, dynamic environment, preferably in an international setting.
  
• Fluent in English. Strong written and verbal communication skills.
  

Compensation:

We offer an attractive estimated salary range of €60,000 - €80,000 per annum, depending on experience and qualifications, plus benefits and bonuses.

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