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Senior Marketing Coordinator
2 semanas atrás
Boston Consulting Group is a leading management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
We help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
Your RoleIn this role, you will be responsible for developing and executing a best-in-class suite of marketing & communication materials and activities that support our client teams in building and strengthening client relationships.
You will work closely with our Global Marketing Senior Director, Global Marketing Manager, and PA leadership team to drive innovation and ensure our healthcare practice's presence on global platforms, channels, and events.
Key Responsibilities- Develop and execute marketing strategies to promote our programs and offerings, boost the profile of our experts, engage with our target audiences, and communicate our differentiated value proposition in the market.
- Support the preparation and execution of complex suites of PA marketing activities across the full suite of internal and external marketing and communication activities and channels.
- Partner with global and local teams to support our event portfolio for third-party events.
- Develop content for social media channels, mainly for the healthcare LinkedIn programs, and shape strategy for optimizing follower growth and engagement in partnership with other BCG global channels.
- Manage the content plan (themes, topics) and derive and manage a pipeline that ties to our healthcare IP and commercial priorities.
- Manage internal communication activities to BCG audiences through marketing newsletters and ad-hoc communications.
- Create internal communications for publication launches, work with internal partners to coordinate activities, and drive to completion or monitor progress.
- Support PA marketing Leaders with preparation of analysis and materials for leadership team meetings and other internal forums.
