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Communication Specialist in Portugal
1 semana atrás
Tn Portugal Overview
We are seeking a skilled Communication & Digital Marketing Specialist to join our team in Lisbon, Portugal. As a key member of our team, you will be responsible for developing and implementing effective communication strategies, managing our social media presence, and analyzing our brand performance in the media.
Key Responsibilities
- Serve as the primary media contact for Portugal, handling press relations, interviews, and brand exposure.
- Develop and maintain strong relationships with journalists, influencers, and media partners.
- Track and analyze clipping reports to measure brand performance in the media.
- E nsure consistency in brand messaging and tone of voice across all channels.
- Update product pages, blog posts, and landing pages to improve digital presence.
- B2C & B2B Communication Develop and implement B2C communication strategies, including email marketing campaigns, product launches, and customer engagement initiatives.
- Create and distribute B2B newsletters to engage and inform retail partners about product updates, marketing activations, and company news.
- Collaborate with sales teams to ensure effective communication with key stakeholders.
- Social Media & Digital Marketing Manage and oversee social media channels, ensuring continuous engagement with the Portuguese cycling community.
- Plan and execute social media campaigns, working with influencers, brand ambassadors, and athletes to maximize reach.
- Coordinate ads and design projects to enhance brand visibility across digital platforms.
- Monitor and analyze social media performance, providing insights and recommendations for improvement.
Requirements
- 2+ years of experience in communication, digital marketing, media relations, or social media management.
- Strong knowledge of the cycling industry and passion for the sport.
- Experience in content management, digital campaigns, and PR strategies.
- Excellent writing and communication skills.
- Strong understanding of social media trends and digital marketing analytics.
- Native in Portuguese and fluency in English and Spanish (written and spoken) is required.
