Senior Marketing Strategist

4 semanas atrás

Lisboa, Lisboa, Portugal Beqom Tempo inteiro

**Company Overview**

At beqom, we're a fast-growing B2B software company that's revolutionizing total compensation management for leading enterprises. We're passionate about helping organizations unlock their talent's full potential.

**Job Purpose**

The Demand Generation Manager will play a critical role in driving business growth by designing and executing strategic marketing initiatives that attract and nurture high-quality leads. This role balances the creation and management of demand generation campaigns with a strong focus on marketing operations, ensuring the scalability and efficiency of marketing processes.

**Key Responsibilities**

  • Develop and implement comprehensive demand generation strategies in alignment with company objectives, leveraging HubSpot's capabilities.
  • Maintain data health within HubSpot by implementing and enforcing best practices for data cleanliness, segmentation, and enrichment.
  • Manage lead scoring, lead lifecycle processes, and marketing attribution models.
  • Manage end-to-end execution of integrated campaigns across various channels, including email, LinkedIn, Facebook, Twitter, and other relevant platforms.
  • Utilize HubSpot to design, deploy, and analyze email campaigns that nurture leads through the buyer's journey, optimizing for engagement and conversion.
  • Collaborate with our digital agency to develop and optimize pay-per-click (PPC) campaigns and maintain a good understanding of search engine optimization (SEO) best practices.
  • Monitor and analyze campaign performance data to identify areas for improvement and make data-driven adjustments to optimize results.
  • Develop KPIs, track key metrics, and provide regular performance reports to stakeholders, highlighting successes and recommending optimizations.

**Requirements**

  • Proven experience in demand generation, marketing operations, or a related field.
  • Strong knowledge of HubSpot and its capabilities.
  • Excellent analytical and problem-solving skills.
  • Ability to collaborate with cross-functional teams.

**Benefits**

  • A competitive salary of $120,000 - $150,000 per year.
  • Ongoing training and professional development opportunities.
  • A dynamic and supportive work environment.

**Location**

Our offices are located in [location]. While we prefer candidates who can work from our office, remote work arrangements may be considered for the right candidate.

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