Marketing Growth and Optimization Specialist

4 semanas atrás

Lisboa, Lisboa, Portugal Buscojobs Portugal Tempo inteiro

About Us: At Sword Health, we're revolutionizing the way healthcare is delivered. Our mission is to free two billion people from pain by predicting, preventing, and treating it. With a proven track record of reducing pain by 62% and surgery intent by 60%, we're making a tangible impact on millions of lives.

Our Story: Founded in 2020, Sword Health has experienced unprecedented growth, earning us a valuation of $2 billion. We've secured backing from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures. Recognized as a Forbes Best Startup Employer in 2023, we're proud of our commitment to being a destination for top talent.

Job Title: Marketing Growth and Optimization Specialist
Salary: €80,000 - €100,000 per year

Job Description:

Growth Performance Marketing Manager

We're seeking an analytical and execution-focused individual to join our growth leadership team. As a Marketing Growth and Optimization Specialist, you'll define, execute, and optimize new strategies to enhance member acquisition and engagement across multiple touchpoints. Your charge will be to drive meaningful growth and improve the end-to-end user experience.

Key Responsibilities:

  • Streamline campaign execution and data management;
  • Manage and optimize ad operations across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, and emerging channels;
  • Develop and maintain data pipelines between various martech tools to ensure seamless data flow and accurate reporting;
  • Execute multi-channel marketing campaigns, leveraging martech tools to ensure efficient deployment and tracking;
  • Implement A/B testing strategies using tools like VWO or Optimizely to continuously improve campaign performance;
  • Utilize advanced audience segmentation and targeting capabilities within ad platforms to maximize campaign effectiveness;
  • Develop comprehensive dashboards and reports using tools like Mixpanel and Google Analytics to provide actionable insights;
  • Conduct in-depth analysis of campaign performance, user behavior, and conversion funnel to identify optimization opportunities;
  • Use tools like Hotjar and FullStory to gain qualitative insights into user behavior and experience;
  • Work closely with the growth leadership team as a thought partner in developing and refining martech and ad ops strategies;
  • Collaborate with creative teams to ensure ad assets are optimized for various platforms and align with technical requirements;
  • Partner with the product team to implement and track on-site events using tools like Segment or Google Tag Manager;
  • Stay up-to-date with the latest martech and ad ops trends, tools, and best practices;
  • Proactively identify and evaluate new marketing technologies that could enhance our capabilities;
  • Contribute to the development of best practices and standard operating procedures for martech and ad ops within the organization.

Requirements:

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field;
  • Experience in a high-growth startup/scale-up environment (a big plus);
  • 3-5 years of experience in digital marketing, with a focus on martech and ad ops;
  • Proven experience managing and optimizing campaigns across multiple digital channels (e.g., Google Ads, Meta Ads, LinkedIn Ads);
  • Strong proficiency in marketing analytics tools (e.g., Mixpanel, Google Analytics, Adobe Analytics);
  • Solid understanding of tag management systems (e.g., Google Tag Manager);
  • Excellent problem-solving skills and attention to detail;
  • A hands-on, 'doer' mindset, with the ability to be deeply involved in both strategy and execution.

Benefits:

  • A stimulating, fast-paced environment with lots of room for creativity;
  • A bright future at a promising high-tech startup company;
  • Career development and growth, with a competitive salary;
  • The opportunity to work with a talented team and add real value to an innovative solution with the potential to change the future of healthcare;
  • A stimulating environment with room for creativity;
  • A flexible environment where you can control your hours (remotely) with unlimited vacation;
  • Access to our health and well-being program (digital therapist sessions);
  • Remote or Hybrid work policy.

Note: This position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.

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