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Marketing and Consumer Insights Specialist
2 semanas atrás
Nestlé Sa: A Leader in Shared Services
We are proud to be at the heart of the Nestlé Group, providing a wide range of services that enable our business to engage with millions of consumers worldwide. As a Consumer Experience Performance Specialist Z-EUR, you will be part of a multicultural and diverse team of professionals who are passionate about digital innovation and driving continuous improvement processes globally.
Your Key Responsibilities
- You will be responsible for operationalizing and maintaining the marketing and consumer experience measurement framework, ensuring the accurate implementation and visualization of defined KPIs and data sources in the master dashboard.
- You will analyze patterns and correlations across diverse data sources, manage and maintain marketing and consumer experience measurement framework documentation, and ensure the integrity of data sources.
- You will design and update dashboard visualizations to clearly reflect marketing and CX insights, ensuring consistency in the Marketing and CX measurement framework.
- You will conduct sentiment analysis across CX data, synthesizing and analyzing data across multiple sources (O-data, X-data, B-data) to identify patterns, correlations, pain points, and areas of improvement.
Your Requirements
- Bachelor's degree in Analytics, Marketing, Business, Economics, Statistics, Mathematics, or related field.
- 3+ years of experience in data analytics or consumer experience analytics, including experience in consumer feedback or survey analysis, marketing analytics, or related fields.
- Experience working with consumer experience platforms (e.g., Qualtrics).
- Advanced English proficiency.
- Analytical mindset and ability to work with complex data and tasks.
- Curiosity and learning orientation.
- Strong written and verbal communication skills.
