Data Analyst

4 semanas atrás

Lisboa, Lisboa, Portugal Zendesk, Inc. Tempo inteiro

**About Zendesk, Inc.**

Zendesk is a renowned CRM company that empowers businesses to deliver exceptional customer experiences. Our software solutions are designed to simplify and streamline customer interactions, allowing companies to focus on what matters most – their customers.

**Estimated Salary: $115,000 - $145,000 per year**

We are seeking an accomplished Data Analyst - Web Analytics Expert to join our Online Business team within the Marketing organization. As a key member of this team, you will play a pivotal role in optimizing our website to drive conversions by analyzing leads and the effectiveness of various marketing channels.

**Key Responsibilities:**

  • Conduct in-depth analysis of website performance and landing pages, identifying key metrics that drive user engagement and conversions.
  • Optimize landing pages to maximize conversion rates by implementing effective content and design elements.
  • Continuously improve the signup flow and buying experience by analyzing user behavior, identifying conversion opportunities, and optimizing online marketing strategies to enhance user engagement and drive conversions.
  • Utilize SQL and business intelligence (BI) tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.
  • Owning analysis and reporting, partnering with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.

**Requirements:**

  • 5+ years of experience in strategy consulting, data analytics, business intelligence, or a related field.
  • Expert knowledge of SQL and the ability to perform effective querying involving multiple tables and subqueries.
  • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, Adobe Target).
  • Familiarity with the fundamentals of web analytics platforms, including basic features, tracking implementations, goals, and audience segmentation.
  • Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, conversion rates, and bookings.
  • Experience with BI tools (e.g., Explore, Tableau) and advanced Excel or Google Sheet functions.
  • Excellent written and verbal communication skills, with the ability to confidently present data and provide recommendations to senior-level stakeholders, even in ambiguous situations.

**Why Join Zendesk?**

We offer a hybrid work environment, giving you the flexibility to work remotely for part of the week while still enjoying the benefits of in-office collaboration and connection. Our employees enjoy a range of perks, including access to cutting-edge technology, comprehensive training programs, and opportunities for professional growth and development. At Zendesk, we believe in fostering a culture of diversity, equity, and inclusion, and we strive to create an environment where everyone feels valued, respected, and empowered to succeed.

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