Digital Marketing Specialist
1 semana atrás
At the Bosch Group, we're shaping the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. As a Digital Marketing Specialist, you'll play a crucial role in driving our marketing campaigns forward, leveraging data-driven insights to optimize performance and drive business growth.
Key Responsibilities:
- Develop and execute data-driven marketing campaigns across multiple countries and brands
- Monitor key performance indicators (KPIs) using dashboards and tools like Google Analytics 4, Google Ads, and Merchant Center
- Collaborate with partners to optimize campaign performance and improve AdTech landscape
- Create reports and derive insights to inform future marketing activities
- Activate data sources to target the right user groups and create optimized data feeds for eShops and marketplaces
- Solve tracking issues and improve AdTech landscape
- Leverage marketing potential by testing and enabling new media formats
- Align with local stakeholders on promotions and marketing activities
- Connect with affiliate partners to strengthen performance
Requirements:
- Bachelor's degree in Commerce, Marketing, or Digital Marketing
- Experience in eCommerce, Data Analytics, Digital Marketing, or sales in digital platforms
- Ability to work self-directed and attention to detail
- Good communication and presentation skills
- Good Microsoft Excel skills
- Fluent in English and Portuguese
What We Offer:
- Flexible work conditions and hybrid work system
- Exchange with colleagues around the world
- Health insurance and medical office on site
- Training opportunities and certifications
- Access to great discounts in partnerships and Bosch products
- Sports and health-related activities
- Great access to public transports
- Canteen
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