Digital Marketing Specialist

1 semana atrás


Lisboa, Lisboa, Portugal Bosch Group Tempo inteiro
Unlock Your Potential as a Digital Marketing Specialist

At the Bosch Group, we're shaping the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. As a Digital Marketing Specialist, you'll play a crucial role in driving our marketing campaigns forward, leveraging data-driven insights to optimize performance and drive business growth.

Key Responsibilities:

  • Develop and execute data-driven marketing campaigns across multiple countries and brands
  • Monitor key performance indicators (KPIs) using dashboards and tools like Google Analytics 4, Google Ads, and Merchant Center
  • Collaborate with partners to optimize campaign performance and improve AdTech landscape
  • Create reports and derive insights to inform future marketing activities
  • Activate data sources to target the right user groups and create optimized data feeds for eShops and marketplaces
  • Solve tracking issues and improve AdTech landscape
  • Leverage marketing potential by testing and enabling new media formats
  • Align with local stakeholders on promotions and marketing activities
  • Connect with affiliate partners to strengthen performance

Requirements:

  • Bachelor's degree in Commerce, Marketing, or Digital Marketing
  • Experience in eCommerce, Data Analytics, Digital Marketing, or sales in digital platforms
  • Ability to work self-directed and attention to detail
  • Good communication and presentation skills
  • Good Microsoft Excel skills
  • Fluent in English and Portuguese

What We Offer:

  • Flexible work conditions and hybrid work system
  • Exchange with colleagues around the world
  • Health insurance and medical office on site
  • Training opportunities and certifications
  • Access to great discounts in partnerships and Bosch products
  • Sports and health-related activities
  • Great access to public transports
  • Canteen


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