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Search Engine Optimization Specialist

1 semana atrás


Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro
Job Overview:

We're seeking a seasoned Search Engine Optimization Specialist to lead our SEO and SEA efforts, driving business growth through effective online marketing strategies. As a key member of our marketing team, you'll be responsible for managing and optimizing paid search campaigns across multiple platforms, as well as improving organic search performance.

Your Key Responsibilities:
  • Owning both SEO and SEA strategies and execution.
  • Managing and optimizing paid search campaigns (Google, Yahoo, Bing, etc.).
  • Tracking, reporting, and analyzing SEO/SEA performance, providing insights and actionable recommendations.
  • Improving website ranking on SEO by analyzing and recommending on-site SEO issues such as metadata, content structure, internal linking, etc., as well as off-site SEO (e.g., backlinks, domain authority, etc.).
  • Working with website design and development to improve technical SEO (e.g., site speed, mobile-friendliness, crawlability, etc.).
  • Conducting keyword research and implementing ongoing keyword optimization for both paid and organic efforts.
  • Optimizing the website, landing pages, and on-site content for search visibility and conversions.
  • Developing and executing link-building strategies.
  • Monitoring and analyzing campaign performance (CTR, CPC, ROI) and managing budget allocation and bidding strategies.
  • Researching competitors' SEO and SEA activities and identifying improvement opportunities.
  • Collaborating with the rest of the marketing team to improve site architecture, content, and technical SEO.

Requirements:

To succeed in this role, you should have a strong background in digital marketing, with a focus on SEO and SEA. You should be well-versed in tools like Google Analytics and Microsoft Clarity, and have experience with A/B testing and multivariate experiments. Additionally, you should be able to work effectively in a team environment, collaborating with cross-functional teams to drive business results.

About Us:

We're a global leader in digital transformation solutions, serving the life sciences industry. Our mission is to provide innovative solutions that help companies meet evolving regulations and quality expectations. We're committed to innovation and customer success, and we're looking for talented individuals like you to join our team.