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Digital Marketing Optimization Specialist

1 semana atrás

Lisboa, Lisboa, Portugal Recruitment Apple Lovers Tempo inteiro

**About Recruitment Apple Lovers**

We are a leading recruitment agency based in Portugal, specializing in connecting top talent with innovative companies. Our team is dedicated to finding the best candidates for our clients and providing exceptional service.

About the Role:

We are seeking a Digital Marketing Optimization Specialist to join our team. The ideal candidate will have experience in campaigns optimization strategies, implementing optimization solutions by building campaigns for high-value advertising customers.

Responsibilities:

  • Implement optimization solutions by building campaigns for high-value advertising customers.
  • Create keyword packs, bids, and budget suggestions.
  • Gather and analyze data at both account and campaign levels.
  • Create reports to support or aid the optimization strategies.
  • Use optimization techniques and align work with customers' goals across Search, Search Network (GSN), Mobile, and Video.
  • Identify general opportunities in accounts to help seize sales opportunities.
  • Maintain a thorough understanding of departmental processes and policies.
  • Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.

Requirements:

  • Native/fluent in German (C1), both oral and written. Fluent in English (at least B2 level).
  • Minimum of 1-2 years of experience in Digital Marketing roles.
  • Experience working in a B2B environment and active use of digital/internet and online applications (AdWords, Advertising, etc.).
  • AdWords Search Fundamentals certified (considered an advantage).
  • Proficient with Microsoft Office suite, especially Excel.
  • Technologically savvy with a strong interest in new digital marketing trends.
  • Ability to learn, retain, and apply large amounts of product, process, and policy information.
  • Demonstrated capacity for critical thinking, analysis, and attention to detail.
  • Strong work ethic with a constant focus on quality.
  • Able to work independently and as part of a team.