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Digital Sales Strategist
2 semanas atrás
About Company: Serenity - The Art of Well Being is an award-winning spa brand seeking a results-driven E-Commerce Manager to drive online sales and revenue growth.
Job Overview
The ideal candidate will possess a strong background in e-commerce management, digital marketing, and sales support with a passion for the wellness and cosmetic industry.
Key Responsibilities
- Develop and execute a comprehensive e-commerce strategy for Serenity, ensuring alignment with overall business objectives and brand standards.
- Manage the website, overseeing web development, design, and content updates to ensure it is user-friendly, visually appealing, and functional.
- Curate and organize product listings (descriptions, images, and pricing content updates) and optimize customer experience.
- Implement effective digital marketing campaigns to drive traffic, engagement, and conversion on the Serenity Spa website.
- Monitor key performance indicators (KPIs) such as website traffic, conversion rates, average order value, and customer acquisition cost.
- Stay informed about industry trends, emerging technologies, and competitor strategies, making recommendations for continuous improvement and innovation.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred.
- Minimum of 3-5 years of experience in e-commerce management, preferably within wellness, cosmetic, hospitality or luxury retail sector.
- Proven track record of success in driving online sales and revenue growth through strategic digital marketing initiatives.
- Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and content management systems (e.g., WordPress).
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
- Creative thinker with a passion for innovation and continuous improvement.
- Flexibility to adapt to a fast-paced and evolving work environment.
- Advanced skills on Excel and PowerPoint (preferential); Teamwork player; Proactive and able to work under tight deadlines.
- Fluency in English.