Senior Business Intelligence Analyst
Há 13 horas
Job Title: Senior Analyst, Insights
About the Role:
We are seeking an experienced Senior Analyst to join our team at Imperial Brands PLC. As a Senior Analyst, you will play a crucial role in supporting our Next Generation Portfolio (NGP) initiatives and providing critical insights that will drive our market strategy in Portugal.
Key Responsibilities:
- Market Analysis & Forecasting: Monitor and assess the NGP markets, gathering data to evaluate market size, growth potential, and competitor activities. Develop accurate sales forecasts at the brand and SKU level.
- Competitive Analysis: Track and analyze competitors' strategies, brand positioning, and market dynamics to identify opportunities for competitive advantage.
- Data-Driven Insights: Build ad-hoc business cases, conduct post-launch evaluations, and provide insights on price positioning and commercial effectiveness.
- Trade Investment Analysis: Evaluate ROI of trade initiatives and optimize resource allocation to maximize profitability.
- Stakeholder Communication: Regularly communicate insights, opportunities, and actionable recommendations to internal stakeholders, contributing to strategic decision-making processes.
Requirements:
- Relevant experience in Business Analysis. Prior experience in FMCG environment is desirable.
- Strong abilities in data analysis, Excel, and experience with data warehousing tools or CRM tools.
- Driven to go beyond the numbers to provide meaningful insights, with a focus on results.
- Ability to effectively convey complex data insights to stakeholders across various functions and regions.
- Fluency in English is a must, and fluency in Portuguese is a plus.
What We Offer:
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme, and many extras, including a great pension scheme, generous holiday entitlement, and hybrid/flexible working opportunities in inspiring places to work and collaborate with purpose.
About Us:
We're a truly international company, the fourth largest in our industry, operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees.
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