Senior Marketing Strategist
Há 4 dias
Executive Level: Human Factor Ltd is a leading provider of premium executive search and assessment services to the business world. We specialize in finding top talent for our clients, and we are currently looking for a Senior Marketing Strategist to join our team.
About UsWe are a dynamic start-up that helps Greeks reduce the cost associated with purchasing insurance products. Our mission is to provide innovative solutions to everyday problems, and we are excited to bring on board a talented marketing professional to help us achieve our goals.
The JobWe are seeking a highly skilled Senior Marketing Strategist to lead our marketing efforts and drive growth in traffic. As a key member of our management team, you will be responsible for designing and executing our marketing strategy across all channels (online and offline).
Responsibilities- Overall responsibility for strengthening our brand and driving growth in traffic
- Daily management and recruiting of the company's marketing team
- Leverage a wide array of skills (analytical, creative, operational, strategic) to build the brand and optimize current marketing efforts across channels
- Teach a group of young marketing professionals and interns the ropes of modern, analytically driven digital marketing
- Own and allocate the marketing budget towards channels with the highest short- and long-term ROIs
- Optimize our paid acquisition channels, including Google and Facebook Ads
- Develop and optimize adjacent paid channels such as IG, YouTube, Snapchat, and TV
- Drive and execute on SEO related activities
- Build the company brand through marketing and PR efforts
- Excellent verbal and written communication skills in Greek and English
- Strong social fit to company culture; independent and energetic with a can-do and go-get attitude
- Growth hacking
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