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Digital Marketing Specialist

2 semanas atrás

Lisboa, Lisboa, Portugal Cross Border Talents Tempo inteiro

Job Description: We are seeking a skilled and motivated Digital Marketing Specialist to join our team in Lisbon. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies tailored to German-speaking audiences.

Key Responsibilities:

  • Develop and implement digital marketing strategies to enhance brand visibility and drive customer engagement in German-speaking markets
  • Optimize website content for SEO to improve search engine rankings and drive organic traffic
  • Analyze campaign performance using data analytics tools and provide actionable insights for improvement
  • Collaborate with cross-functional teams to create compelling marketing materials and campaigns
  • Manage social media channels and engage with the online community to build brand awareness and drive customer engagement
  • Conduct market research to identify trends and customer preferences and inform marketing strategies

Requirements:

  • Fluency in German (C1 or higher) and proficiency in English
  • Proven experience in digital marketing, preferably focused on optimization and analysis
  • Strong analytical skills and experience with digital marketing tools such as Google Analytics and SEMrush
  • Excellent communication and teamwork abilities
  • Familiarity with SEO best practices and content marketing strategies