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Data-Driven Marketing Professional

2 semanas atrás

Lisboa, Lisboa, Portugal GrabJobs Tempo inteiro

About the Job


We are looking for a highly skilled Data-Driven Marketing Professional to join our team in Lisbon, Portugal. The ideal candidate will be responsible for utilizing data to drive informed marketing decisions and develop high-performing digital marketing campaigns.



Key Responsibilities:



  • Interpreting data to inform marketing strategies
  • Developing and implementing A/B testing strategies to enhance conversion rates
  • Collaborating with cross-functional teams to refine marketing initiatives
  • Utilizing tools like Google Analytics and Google Ads to drive campaign efficiency
  • Staying updated with the latest trends in digital marketing and optimization techniques
  • Providing expert advice on digital marketing best practices


Requirements:



  • Proven experience in digital marketing optimization (CRO, SEO, SEM, or Performance Marketing)
  • Strong analytical skills with expertise in Google Analytics, Google Tag Manager, and A/B testing tools
  • Experience working with paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, or Programmatic Advertising
  • Ability to interpret data, generate insights, and make strategic recommendations
  • Strong understanding of user behavior, funnel optimization, and customer journey mapping
  • Fluency in English (Portuguese is a plus)
  • Hybrid work availability in Lisbon, Portugal