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Digital Marketing Operations Specialist

1 semana atrás

Lisboa, Lisboa, Portugal Pager Tempo inteiro

PagerDuty, a leading digital operations management platform, is seeking a Marketing Automation Specialist to join its North America team.

About the Role:
  • Support the creation of marketing programs in alignment with corporate objectives and the Marketing Operations team.
  • Set up, maintain, and report on email, webinar, live event, and integrated marketing programs in Marketo.
Key Responsibilities:
  1. Create and develop critical Marketo programs, including engagement programs, trigger and batch email campaigns, tracking campaigns, web forms, webinar and event programs.
  2. Manage list uploads, program segmentations, and implement best practices in database and contact management to increase data integrity and market reach across geographies.
  3. Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
  4. Support the optimization and QA of established automated marketing program templates and workflows.
  5. Embrace a test and learn mindset; dig for actionable insight within data by applying response analysis, A/B testing, and best practices to optimize all aspects of programs.
  6. Proactively monitor Marketo program performance and deliver insights and optimization recommendations to program stakeholders.
  7. Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.
  8. Be the subject matter expert and build rapport with the Marketers you partner with to drive efficiency and best-in-class execution.