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Senior Marketing Strategist for Business Growth
1 semana atrás
Promote business growth through targeted marketing initiatives in international markets.
As a Senior Marketing Strategist at Critical Software, you will drive business growth through strategic initiatives, collaborating with stakeholders to plan and execute marketing campaigns.
This role is ideal for someone looking to build on their existing experience in B2B tech services marketing in an international setting.
Key Responsibilities:
- Conduct market research to gather insights into industry trends, competitor activities, and customer needs.
- Develop and execute marketing strategies in collaboration with sales teams, ensuring effective execution and tracking of progress against established goals.
- Lead targeted Account-Based Marketing efforts by identifying and researching high-value accounts, developing and executing multi-channel, personalized campaigns.
- Plan and execute industry-specific marketing campaigns, generating and nurturing leads, and collaborating with sales teams to identify, engage, and follow up on new leads and opportunities.
- Track and analyze the performance of current initiatives, gathering valuable insights to improve future planning.
Requirements:
- 5+ years of experience in Marketing, Field Marketing, Sales Enablement, or Business Development;
- Experience in a context of B2B tech services (must-have);
- Firsthand experience in American business culture or working in an American company (preferably);
- International experience (mandatory);
- Experience with Partnership Management.
- Languages: Native in English (must-have), knowledge of additional languages is also a plus.
- Education: Background in Business Management, Marketing, or related field.
- Tech Stack: Proficiency in CRM systems, marketing automation tools, and analytics platforms. Experience with CRM Dynamics and Hubspot is a plus.
- Passion for Growth and Impact: Enthusiastic about driving growth through targeted marketing and sales initiatives.
- Project Management: Strong project management skills with the ability to adapt global strategies to specific industry needs.
- Communication: Strong interpersonal and communication skills, both written and verbal.
- Collaboration: Strong collaboration skills to work effectively with cross-functional teams.
- Adaptability: Comfortable working in a fast-paced, dynamic environment.
- Proactivity: Self-starter with a hands-on approach and the ability to work independently.