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Marketing Strategy Specialist
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Key Responsibilities
- Effectively lead and develop the SWE CLS product manager's team
- Support Marketing Head in establishing and executing marketing strategy and plan: In alignment with Global and SWE Leadership team, execute the SWE Marketing plan that determines the focus areas by Product line (includes GTM considerations, pricing, promotional plan & communication incl. events, product launches, commercial KPIs)
- Create alignment between Country Business Leads needs and Marketing strategy
- Relate Business line to market (including competition) to position, price & promote
- Look for customer experience as a pathway to success, overall sales cycle
- Create full market transparency for Business line of responsibility: market mapping, maximizing market coverage in CRM and support efforts to determine market sizes, market shares and funnel management
