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Chief Marketing Strategist

2 semanas atrás

Lisboa, Lisboa, Portugal Descompagnons Trabalho Temporário Lda Tempo inteiro

**About the Role**

We are seeking a highly skilled Chief Marketing Strategist to join our team at Descompagnons Trabalho Temporário Lda. As a key member of our growth-focused consumer commerce brand, you will be responsible for developing and leading a multi-platform paid media strategy to drive customer acquisition and revenue.

**Responsibilities:**

  • Develop and lead a multi-platform paid media strategy across Meta, Google, YouTube, and other platforms.
  • Manage daily budgets while maintaining strong return on ad spend (ROAS) and cost per acquisition (CPA).
  • Implement advanced bidding strategies, audience segmentation, and creative testing frameworks.

**Key Performance Indicators (KPIs):**

  • ROAS & CPA: Scale daily ad spend while maintaining strong ROAS and efficient CPA.
  • New Customer Growth: Increase profitable new customer acquisition volume.
  • Funnel Conversion Rates: Improve key funnel metrics through data-driven optimization.